Email marketing is the most important digital marketing channel for many business-to-business (B2B) companies. In fact,50% of US B2B marketers say that email marketing has the biggest impacton their multichannel marketing strategy. If you want to see the best possible results, you’ll need to...
19 B2B email subject line examples Here we go! What is B2B Email Marketing? B2B email marketing is the process of sending email campaigns to businesses or professionals instead of individual customers or consumers. It’s known that B2B email marketing has a longer sales cycle. For that, influe...
23 B2B email marketing templates We'vesigned up to 1000's of newslettersand shortlisted the best email marketing campaigns. We’ll start withB2B email marketing examplesfrom the top of the funnel and work our way through the entirecustomer journeyto help you increase engagement and deliver better...
44 Years of Expertise in B2B Marketing Experience You Can Trust, Results You Can Measure For over four decades, we've helped businesses like yours grow with tailored marketing strategies and proven direct marketing sources. Our personalized approach ensures your goals are met with precision and care...
Best B2C and B2B Email Marketing Examples for 2023/24 Now, let’s see those email marketing examples I promised! 1. Buzzfeed Subject line: Confirm your This Week In Cats subscription now! Type: B2C Confirmation email example Goal: Verify new subscriber’s email address To capture your visitors...
B2B Marketing Best Practices The examples above all stand out for different reasons, but that doesn’t mean creating an effective B2B marketing campaign is a matter of luck. There are some B2B marketing best practices you can follow to increase your chances of a high ROI. ...
Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up...
Definition, examples, trends B2B marketing, or business-to-business marketing, refers to the process of one business informing another business about a product or service. The goal of B2B marketing is for a seller to communicate with decision-makers at an organisation, rather than the end consume...
B2B Examples 1. Salesforce A pioneer in cloud-based CRM software, Salesforce is a great example of a B2B company due to several key factors. First and foremost, its cloud-based CRM solutions revolutionized the way businesses manage customer relationships, sales, and marketing activities, providing...
#3: Personalize, and lean towards an account-based marketing approach “Dear customer” Urgh! Does anything scream “boring message ahead” louder than these two words? Avoid addressing leads with generic terms and uneditedsales email templates. It drains personality from your email, replacing it ...