Email marketing retargeting is one of the best ways to get shoppers to return to abandoned shopping carts. Marketing automation tools make it easy to send cart abandonment emails. This software gets triggered when a customer abandons their shopping cart. It automatically sends follow-up...
Definition, examples, trends B2B marketing, or business-to-business marketing, refers to the process of one business informing another business about a product or service. The goal of B2B marketing is for a seller to communicate with decision-makers at an organisation, rather than the end consume...
B2B Examples 1. Salesforce A pioneer in cloud-based CRM software, Salesforce is a great example of a B2B company due to several key factors. First and foremost, its cloud-based CRM solutions revolutionized the way businesses manage customer relationships, sales, and marketing activities, providing...
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (inser...
16 Welcome Email Templates To Boost Engagement [2025] Published byAlexandra Marinaki|17/05/2024 Business Marketing 101: How To Market Your Business For Success [2025] Published byAlexandra Marinaki|30/06/2022 The Complete B2B Email Marketing Guide For 2025 [+Examples] ...
A few types of B2B content marketing examples include: Whitepapers: The use of official whitepaper documents by a business can include important information, statistics, and analysis of products and/or services. Whitepapers are useful for introducing a business to another potential B2B partner or...
Email Marketing:Anemail list is a powerful tool for B2B ecommerce. If used correctly, you can build and nurture valuable relationships with prospects and customers. UseAI in email marketingto send personalised and targeted campaigns that educate, inform, and promote your products or services. Segme...
In general, each B2B marketing strategy will have a different average ROI. For example, email marketing can have anROI of 122%. The actual percentage will depend on your content marketing goals. But if you plan your strategy correctly, it definitely won’t be a waste of money. ...
Affise, Impact, and Voluum are just a few examples ofaffiliate tracking softwareyou might consider if you’re starting with an affiliate program. 15. Make It Easy for Prospects to Book Calls & Demos If you’re looking to convert your content leads into actual marketing qualified leads, then ...
We’ve reviewed 3,066,818 pieces of B2B content, and found the top performing content types and marketing examples from over the last year.