1.波士顿矩阵由来 波士顿矩阵(BCG Matrix),又称市场增长率-相对市场份额矩阵。是由美国管理学家、波士顿咨询公司创始人布鲁斯·亨德森于1970年首创。 2.波士顿矩阵简介 波士顿矩阵是根据产… 被解放的过...发表于认知与新思... 波士顿矩阵(BCG Matrix)与产品策略 波士顿矩阵(BCG Matrix),又称市场增长率-相对市场份...
波士顿矩阵(BCG Matrix),又称市场增长率-相对市场份额矩阵、波士顿咨询集团法、四象限分析法、产品系列结构管理法等,是由美国著名的管理学家、波士顿咨询公司创始人布鲁斯·亨德森于1970年创作。波士顿矩阵认为一般决定产品结构的基本因素有两个:即市场引力与企业实力。市场引力包括整个市场的销售量(额)增长率、竞争...
BCG矩阵是最著名的业务组合管理工具之一,Product Life Cycle[产品生命周期]论是其理论基础。BCG矩阵由波士顿咨询集团(Boston Consulting Group,BCG)于20世纪70年代初期开发,它根据公司每一个战略事业单位(SBUs)内部的产品组合,来确定优先权授予。公司应该立足长远,平衡产品组合,既要有高增长但是需要大量现金投入的产品,也...
provocative essays, called Perspectives. At the height of its success, the growth share matrix was used by about half of all Fortune 500 companies; today, it is still central in business school teachings on strategy.
BCG矩阵视角下的人力资源业务分类管理新思路3(The new idea of human resource business classification management in the perspective of BCG matrix 3).doc,BCG矩阵视角下的人力资源业务分类管理新思路3(The new idea of human resource business classification mana
-What is the BCG matrix (Growth Share Matrix)?-How to analyze BCG matrix (Growth Share Matrix)?-Stars-Cash cows-Question marks-Dogs-How to employ BCG matrix to make business strategy?-How to effectively create a BCG matrix? (With BCG matrix example)-1. Upload sample data to FineBI-2....
The matrix categorises business units as “stars,”“cash cows,”“dogs,” and “question marks,” depending on whether they deserve cash infusions or need to be closed down. The management team can then decide on the right business strategy for each unit. ...
When a company has many different products or even many different lines of business, strategy becomes more complex. The company not only needs to complete a situation analysis for each business, but also needs to determine which businesses warrant focus and investment. The BCG matrix (sometimes ca...
Some strategic choices that are in conformity with the BCG matrix could be:1. Build strategyCreate a new brand and a new target audience by means of a Question Mark.2. Hold strategyMaintain this success and benefit from market growth by means of a Star....
The Boston Consulting Group (BCG) Matrix Autonomous divisions (or profit centers) of an organization make up what is called a business portfolio. When a firms divisions compete in different industries, a separate strategy often must be developed for each business. The Boston Consulting Group (BCG...