BCG Matrix, or Boston Consulting Group Matrix, is a strategic management tool that helps companies analyze their product portfolios. The matrix categorizes a company’s products or services into four categories: Stars, Cash Cows, Question Marks, and Dogs. Each category represents a different level ...
The BCG growth-share matrix is a framework for companies to reference when refining and prioritizing their different businesses (and strategies). The BCG matrix enables a company’s management team to derive insights and develop a plan to improve their current product offerings, focusing on new inf...
波士顿矩阵(BCG Matrix)概述 1.BCG矩阵起源:成功的企业通常是拥有各类不同增长率和市场份额的组合产品的公司,而现金的平衡将是组合构成的关键。这是由波士顿公司的创始人,BCG矩阵的发明者布鲁斯所得出的结论。因此,在1970年,为了协助企业分析与评估其现有产品系列的表现,利用企业现有资金进行产品的有效配置与开发,作为...
BCG矩阵是最著名的业务组合管理工具之一,Product Life Cycle[产品生命周期]论是其理论基础。BCG矩阵由波士顿咨询集团(Boston Consulting Group,BCG)于20世纪70年代初期开发,它根据公司每一个战略事业单位(SBUs)内部的产品组合,来确定优先权授予。公司应该立足长远,平衡产品组合,既要有高增长但是需要大量现金投入的产品,也...
BCG Matrixis a simple tool. This tool is mostly used to understand and analyze business units and product lines. It was developed by Brucy Henderson of Boston Consulting Group. It is a powerful tool which can be used for resource allocation decisions in strategic management. Given below is a...
Example: Fast food restaurants in America almost always offer soft drinks (Dog) for free in combination with a hamburger (Cash Cow). As a consequence, the sale of the Cash Cows is guaranteed.The BCG Matrix and Strategic choicesOperational management can be determined from the BCG matrix. For...
Introduction to the Cash Cow in BCG Matrix The BCG Matrix, developed by the Boston Consulting Group in the 1970s, is a strategic tool that categorizes a company’s products or services into four quadrants based on two key factors: marketgrowthrate and relative market share. These four quadran...
the market. Plotting your products on the matrix lets you see at a glance which products you should invest in, which to develop and which to discontinue. The BCG matrix was developed over 40 years ago by the Boston Consulting Group, and remains very much alive as a strategic planning tool...
GE McKinsey MatrixThe GE McKinsey Matrix was developed in the 1970s after General Electric asked its consultant McKinsey to develop a portfolio management model. This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, ...
which is a three-cell by three-cell matrix—using the dimensions of 'industry attractiveness' and 'business strengths'. This approaches some of the same issues as the growth–share matrix but from a different direction and in a more complex way (which may be why it is used less, or is...