在评估企业业务单元的战略地位时,通用电气矩阵(GE Matrix)与波士顿咨询集团矩阵(BCG Matrix)之间存在显著的差异。首先,GE矩阵引入了更为全面的"市场/行业吸引力"(Market/Industry Attractiveness)概念,取代了BCG矩阵中的"市场成长"(Market Growth)。这个新维度考虑的因素更加广泛,能够更深入地衡量市...
Market-growth potential generally includes analysis of similar markets, as well as analysis of the underlying drivers for marketing growth. It can be thought of as a “best guess” at what the future value of a market will be. Applying the BCG Matrix The BCG Matrix is comprised of four qua...
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by ...
BCG Growth-Share Matrix BCG增长率—份额模型 High Star星星 Question Mark问号 高 Market Growth 市场增长率 Cash Cow资金牛 Dog狗 Low 低 Strong大 Weak 小 Relative Market Share 相对市场份额 THE BOSTON CONSULTING GROUP Four Main Strategies of the BCG Model BCG模型的四种主要策略 • Increase market ...
BCG矩阵在MBA论文中的重要作用 BCG矩阵(Boston Consulting Group Matrix)是由波士顿咨询集团(Boston Consulting Group)在1970年开发的战略管理工具,用于帮助企业评估其产品组合中的不同产品或业务的相对业绩和潜力。该矩阵基于两个维度来评估产品或业务:市场份额(Market Share):指企业在特定市场中销售的产品或服务...
Cash Cows As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate – so they generate more cash than they consume. These units should be 'milked' extracting the profits and investing as little as possible. They provide the cash ...
BCG矩阵由横轴和纵轴构成,横轴代表市场增长率(Market Growth Rate),纵轴代表相对市场份额(Relative Market Share)。根据这两个维度,产品或服务可以被划分为四个不同的象限:星星、问号、现金奶牛和瘦狗。 星星 星星象限代表市场增长率高、相对市场份额也高的产品或服务。这些产品或服务在市场上表现出色,但也需要大量的...
share增加市场份额•Holdmarketshare维持市场份额•Harvest收获•Divest放弃THEBOSTONCONSULTINGGROUPBCGGrowth-ShareMatrix:BCG增长率—份额模型QuadrantCharacteristics象限特性RelativeMarketShare相对市场份额Star星星Earnings:highstable,growing利润:高、稳定、增长中Cashflow:neutral资金流:中Strategy:holdorinvestforgrowth策略...
1. 市场/行业吸引力(Market/Industry Attractiveness)代替了市场成长(Market Growth)被吸纳进来作为一个评价维度.市场吸引力较之市场成长率显然包含了更多的考量因素. 2. 竞争实力(Competitive Strength)代替了市场份额(Market Share)作为另外一个维度,由此对每一个事业单元的竞争地位进行评估分析.同样,竞争实力较之市场...
BCG matrix-BCG矩阵 (a) Stars These are products or services with a high share of a high growth market. In the short term, they require expenditure in excess of cash generated to maintain relative market position. However, they promise high returns in the future. ...