在评估企业业务单元的战略地位时，通用电气矩阵（GE Matrix）与波士顿咨询集团矩阵（BCG Matrix）之间存在显著的差异。首先，GE矩阵引入了更为全面的"市场/行业吸引力"（Market/Industry Attractiveness）概念，取代了BCG矩阵中的"市场成长"（Market Growth）。这个新维度考虑的因素更加广泛，能够更深入地衡量市...
BCG模型所基于的第二个假设因素及其解释 BCG模型所基于的第二个假设因素是市场增长率(Market Growth Rate)。市场增长率指的是整个市场的增长速度,反映了市场的吸引力和潜力。高增长的市场通常代表新兴领域或技术突破,具有较大的发展空间。市场增长率是衡量市场吸引力的重要...
TheBCG-Matrix, also known as the growth-share matrix, is a framework first developed by the Boston Consulting Group (BCG) in the 1960s to help companies think about the priority (and resources) that they should give to their different businesses. Also known as theBCG-matrix, it puts each ...
The Original Matrix “A company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows.… Margins and cash generated are a function of market share.” ...
The Original Matrix “A company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows.… Margins and cash generated are a function of market share.” —Bruce Henderson, “The Product ...
Cash Cows As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate – so they generate more cash than they consume. These units should be 'milked' extracting the profits and investing as little as possible. They provide the cash ...
BCGGrowth-ShareMatrix:QuadrantCharacteristics 30%Star Earnings:highstable,growingCashflow:neutralStrategy:holdorinvestforgrowth QuestionMark Earnings:low,unstable,growingCashflow:negativeStrategy:increasemarketshareorharvest/divest MarketGrowth CashCow Earnings:highstableCashflow:highstableStrategy:holdoraddmarket...
BCG Growth-Share Matrix BCG增长率—份额模型 High Star星星 Question Mark问号 高 Market Growth 市场增长率 Cash Cow资金牛 Dog狗 Low 低 Strong大 Weak 小 Relative Market Share 相对市场份额 THE BOSTON CONSULTING GROUP Four Main Strategies of the BCG Model BCG模型的四种主要策略 • Increase market ...
BCG Growth Share Matrix BCG’s Growth Share Matrix focuses on two concepts: market share and market growth. Their classic 2 x 2 matrix creates four quadrants. All Stars.These are projects that have a high market share and high growth. The idea is that you should keep investing in these st...
The BCG Growth-Share Matrix considers a company's growth prospects and available market share via a 2x2 grid. By assigning each business to one of these four categories, executives can then decide where to focus their resources and capital to generate the most value, as well as where to cut...