市场细分的依据（Marketsegmentationbasis）市场细分的依据（Market segmentation basis）The basis for market segmentation can be summarized into the following four categories.1. geographical variables According to the geographic variables fractionize market is the market is divided into different geographical ...
What is Segmentation?Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics.Market SegmentationMarket segmentation is a marketing concept which divides the complete market set up into smaller subsets ...
Decision-making styles are important to marketing because they determine consumer behaviour, are relatively stable over time and thus are relevant for market segmentation. The need to test the generalisability of Sproles and Kendall's co... G Walsh,T Hennig-Thurau,V Wayne-Mitchell,... - 《Journ...
Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm[J] . Margaret Anne Emmelhainz,C. Bruce Kavan.Journal of Market-Focused Management . 1999 (2)Margaret Anne Emmelhainz,C. Bruce Kav...
百度试题 结果1 题目Which of the following concepts forms the basis of target marketing?Market segmentation 相关知识点: 试题来源: 解析 Market segmentation 反馈 收藏
On the basis of market segmentation, hotels market segment needs to be assessed to determine effective marketing. In view of the current market situation, the hotel has selected 4 assessment of market attractiveness indicators,; 翻译结果4复制译文编辑译文朗读译文返回顶部 ...
amarket segmentation can help companies understand the market, consumers and competitors, for enterprises to choose the right target market, develop the right marketing strategies provide the basis 正在翻译,请等待...[translate]
Study of Customer Lifetime Value Model Based on Survival-Analysis Methods Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. By using survival-analysis approach,... C Yun,H Zhang,Z Ping - IEEE Computer Society 被引量: 13发...
STP is one of the core of modern marketing, market segment, select target markets and market positioning. Commercial banks should be based on certain standards for market segmentation, and on the basis of its advantages and marketing goals, properly selecting target markets that provide products and...
The enterprise marketing strategy is made on the basis of a proper segmentation of its customers. Through the analysis on the concept of customer value, this paper establishes a matrix of customer value amount value growth, and makes a dynamic analysis on customers. Then it explores a variety ...