Market SegmentationMarket segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference. A market segment is a small unit within a large market comprising of like minded individuals. One market ...
市场细分的依据（Market segmentation basis）The basis for market segmentation can be summarized into the following four categories.1. geographical variables According to the geographic variables fractionize market is the market is divided into different geographical areas, such as country, region, city, ...
aThe basis of market segmentation is the difference of demand for products buyer. However, this difference is generally difficult to directly measure, it is commonly used in other relatively easy to measure, and demand is closely related to the variable for market segmentation. 市场细分化的依据是...
针对目前市场状况,酒店选取了4个评估细分市场吸引力的指标、; Subdivides in the market in the foundation, the hotel needs to subdivide the market to carry on the appraisal, determines the effective market.In view of the present market condition, the hotel selected 4 appraisals to subdivide the ...
A. The existence of heterogeneous consumer demand. B. The similarity of consumer demand distinguishes the difference of consumer demand. C. Enterprises have their own advantages in different aspects. D. Global economic situation. 相关知识点: 试题...
Consumers' decision-making style as a basis for market segmentation. :Presents a study which examined consumers' decision-making style as a tool for market segmentation. Review of related literature; Methodology; Results; Im... Walsh,Gianfranco,Hennig-Thurau,... - 《Journal of Targeting ...
Despite several replications of Sproles and Kendall's (1986) CSI, little research has made the obvious extension to do work into using the styles as a basis for market segmentation (McDonald 1993; Mitchell and Bates 1998). Since decision-making styles are generally interpreted as lasting, ...
Demographic segmentation divides the market into groups based on demographic variables including age‚gender‚ family size and life cycle. The following four variables are examples of demographic factors used in market segmentation: 1. Age : Consumer needs and wants change with age. The marketing ...
STP is one of the core of modern marketing, market segment, select target markets and market positioning. Commercial banks should be based on certain standards for market segmentation, and on the basis of its advantages and marketing goals, properly selecting target markets that provide products and...
So what difference that customer demand factors can be used as the standard of market segmentation. The consumer goods market has different segmentation criteria. One is subdivision according to geographical factors, such as the geographical positio 市场细分化的依据是顾客要求区别。 如此什么区别顾客要求...