Journal of Segmentation in Marketing.Goodwin, C., Gentry, J., (2000). Life Transition as A Basis for Segmentation. Journal of Segmentation in Marketing, 3, 71-83.Goodwin, Cathy; Gentry, James W. (2000), "Life Transition as a Basis for Segmentation", Journal of Segmentation in Marketing,...
Consumers' decision-making style as a basis for market segmentation Decision-making styles are important to marketing because they determine consumer behaviour, are relatively stable over time and thus are relevant for market segmentation. The need to test the generalisability of Sproles and Kendall's...
市场细分的依据（Market segmentation basis）The basis for market segmentation can be summarized into the following four categories.1. geographical variables According to the geographic variables fractionize market is the market is divided into different geographical areas, such as country, region, city, ...
On the basis of market segmentation, hotels market segment needs to be assessed to determine effective marketing. In view of the current market situation, the hotel has selected 4 assessment of market attractiveness indicators,; 翻译结果4复制译文编辑译文朗读译文返回顶部 ...
The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-...
Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would obviously not work in case of females. A woman would not purchase a product meant for males and vice a versa. The ...
STP is one of the core of modern marketing, market segment, select target markets and market positioning. Commercial banks should be based on certain standards for market segmentation, and on the basis of its advantages and marketing goals, properly selecting target markets that provide products and...
Introduction:This paper describes an audience segmentation study that highlights several areas where current social marketing strategies in relation to reducing factory farmed meat consumption could be more effectively applied. The need to address factory farming (intensive animal agriculture) and meat consum...
amarket segmentation can help companies understand the market, consumers and competitors, for enterprises to choose the right target market, develop the right marketing strategies provide the basis 正在翻译,请等待...[translate]
The enterprise marketing strategy is made on the basis of a proper segmentation of its customers. Through the analysis on the concept of customer value, this paper establishes a matrix of customer value amount value growth, and makes a dynamic analysis on customers. Then it explores a variety ...