In psychographic segmentation, the market is divided into different groups on the basis of psychographic characteristics of buyers, like social class, life style, perception, learning, attitudes, and personality. Psychological characteristics refer to the inner or intrinsic qualities of the individual con...
It refers to a person’s individual character traits, attitudes and habits. Here markets are segmented according to competitiveness, introvert, extrovert, ambitious, aggressiveness, etc. This type of segmentation is used when a product is similar to many competing products, and consumer need...
Definition:TheMarket Segmentationmeans dividing the entire consumer market into the subgroups, such that the customers in each group share the common set of needs and wants and have more or less similar or related characteristics. Bases of Market Segmentation The firms can segment the market on the...
(2003). Understanding the new bases for global market segmentation. Journal of Consumer Marketing, 20(5): 446 462.HASSAN, S. S.; CRAFT S.; KORTAM, W. Understanding the new bases for global market segmentation, Journal of Consumer Marketing, Vol. 20, n. 5, p. 446-462, 2003....
Understanding the new bases for global market segmentation This study introduces a hybrid approach to segmentation of global markets. It examines an integrated inventory of macro- and micro-bases associated with se... SS Hassan,S Craft,W Kortam - 《Journal of Consumer Marketing》 被引量: 114发表...
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Psychographic Segmentation divides the audience on the basis of their personality, lifestyle and attitude. This segmentation process works on a premise that consumer buying behaviour can be influenced by his personality and lifestyle. Personality is the combination of characteristics that form an individu...
They are the most commonly used segmentation bases because they are easy to measure, and because they often serve as strong indicators of consumer needs and preferences. Some of the demographic variables that are used as descriptive bases in market segmentation might include age, gender, religion,...
global-consumerstrategy-based segmentationInternational segmentation approaches are reviewed and assessed in this article. These approaches are classified into four complementary groups of segmentation bases: the macro-based, the demand-based, the global consumer-based, and the strategy-based. While both ...
Consumer Segmentation and Online Click and Order Behavior: Evaluating Types of Segmentation Bases Towards Online Marketing Responsiveness Behaviormarket segmentationonline advertisingmarketing effectivenesse-commercefashion industryWhich type of segmentation base is better suited to explain consumers' click and ...