Sharyn Alfonsi: There were people that came out after the movie and said, "Oh. This movie is anti-man." Greta Gerwig: The movie is meant to be a big-hearted thing, even though it's poking fun at everyone. But I had this--but this is-- but I planned this in my head. I'll ...
Summer 2023 was an exciting time for movie fans, as theBarbenheimer viral phenomenonbrought post-pandemic audiences back into theaters. While neither movie studio predicted Barbenheimer,Barbiehad one of the most successful and popular marketing campaigns in recent years. TheBarbiecampaign brilliantly c...
"Barbie" had the biggest opening weekend of 2023 so far. Business News From an Airbnb Stay at Barbie's Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The 'Barbie' Movie Team Is Going All In on Marketing Here's a look at some of the outrageous Barbie collaborations ahead...
Greta Gerwig's Barbie movie has been dominating the globe with a sprawling and spectacular marketing campaign that is impossible to ignore. Now that the film is finally coming to theaters, can it possibly live up to the hype of anticipation? It's complicated. ...
The combined efforts of horror studio Blumhouse and Universal were in full swing in 2023, starting with the January release of "M3GAN." With a modest budget of $12 million, not including marketing costs, the flick about a fashionable, murderous doll powered by artificial intelligence snared $...
A Barbie movie bonanza isn't complete without *drumroll* pink nails. That's where OPI came in, at the ready for the girlies who skipped the salon appointment (though OPI is the "#1 nail salon brand worldwide"). While the brand didn't break into the Top 10 Barbie activations, we're...
The rise of #Barbiecore: Mattel cashes in on nostalgia ahead of movie release Aldo Chief Brand and Product Officer Daianara Grullon Amalfitano said some sparkle and hot pink could help snap shoppers out of a practical, budget-focused mindset. ...
Barbie's Live-Action Success Is A Benefit For Illumination's Animated Movie Barbie Is Bigger Than Ever After The Margot Robbie Movie Even beforeBarbiewas released, advertising had made it a cultural phenomenon. Between pink fashion and theBarbie-Oppenheimermarketing crossover, interest in Barbie as...
and this three-way character study falls right in his signature sweet spot of brutal honesty and pathos-driven humanity. If you’re looking for sex, brilliant men behaving badly, a few swipes at the insular culture of low-budget film sets, and more sex, this is straight-upthemovie for yo...
The style dubbed Barbiecore has legs ahead of next year’s release of the live-action “Barbie” movie starring Margo Robbie and Ryan Gosling.