Campaign based on neuroscientific research created in partnership with creative agency BBH LA El Segundo, Calif., May 3, 2021— Today, Barbie® launched a new brand campaign, “A Doll Can Help Change The World.” This new work builds off the brand’s successful “You Can Be Anything” ...
Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum. Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley is given an exclusive tour with Krista Berger, senior vice-president of Barbie and head of ...
Pepsi made the brand’s rivalry with Coke a central focus of public conversation. The Pepsi Challenge campaign isn’t currently a major focus for the brand, but they still occasionally bring it back, like in this video:
These collaborations extend the reach of both Barbie and the partnering brand. Nostalgia Isn’t Just for Older Generations Gen Z individuals love to engage with the pop culture and trends of previous decades, even if they did not personally experience them. While nostalgia is present across ...
With a brand heritage that is all about sunny skies and outdoor drinking, Foster's' Liquid sunshine campaign aims to own outdoor drinking events in true Aussie spirit. It fits perfectly, and funnily enough, it also features one of Australia's greatest ever inventions, the barbie. This is ...
gigi hadid has a long history working as a brand ambassador for tommy hilfiger. she starred in a campaign for a fragrance of theirs and she co-designed the tommyxgigi collection with hilfiger. and all this success is despite some drama that went down between hadid and hilfiger back in 2015...