In this report, we provide benchmarks for marketing performance along each step of the B2B SaaS conversion funnel.
The average B2B firm invests 8% of its annual revenue in marketing. Our B2B marketing budget benchmarks reports shed light on what this means for your business.
It’s important to know your industry benchmarks. A good starting point is to ask each PPC vendor for their average conversion ratio across the board. This lets you evaluate your campaign results better. Should PPC replace organic marketing? No — they complement each other. For instance, man...
Example: A consulting firm creates valuable resources, such as whitepapers, case studies, and webinars, to educate potential clients about industry trends and best practices. By positioning themselves as thought leaders, they attract leads and build trust with their audience, ultimately driving sales....
By Industry Target Industry email Lists: Search and choose from 1000s of Industries and Occupational Titles. Affordable... WHY ARE WE THE BEST? We work closely with you to source the data that best aligns with your marketing and wider business goals. Our clients choose to work with us for...
According to the 2024B2B Content Marketing: Benchmarks, Budgets, and Trendsreport from CMI and MarketingProfs, LinkedIn continues to see growing traction as an organic social media platform for B2B marketers, with 96% saying they’ve increased or sustained their usage in the past 12 mo...
Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas Watch Video ...
(or indeed, planning to), a good practice is to use LinkedIn’sSocial Selling Index (SSI), a dedicated tool that measures how your social selling activities on the platform add up. Once you have your score, you have a benchmark to guide you to improve. LinkedIn claims social selling ...
Not only that, but email marketing is a huge part of our own B2B marketing strategy, and we have tested and optimized every aspect of our emails. Because of that experience, our emails consistently perform better than email marketing benchmarks. For instance, the average email open rate acros...
4. Email Marketing Benchmarks 5. Conversion Rate 6. Reorder / Replenish Rate So, what are KPIs? The right metrics measure a quantifiable aspect of your eCommerce store's performance. Key performance indicators (KPIs) help you understand what metrics really work and help track the progress ...