Marketing Mix.(Marketing)(Brief Article)Mortland, Shannon
However, marketing mix has its obvious weaknesses in terms of application in management of relationship and marketing of industrial products. Therefore, alternatives have been fronted to cater for its shortcomings The article objective is to present current debate among academicians on the effective of...
processing and lumber industries, where market output includes intrafactory turnover, that is, that part of the value of finished and semifinished goods utilized for further processing within the enterprise on the condition that the goods be transferred from one department to another at wholesale ...
2016). Thus, a balanced focus on these elements can yield a more comprehensive and effective marketing strategy. Second, the pivotal role of performance expectancy in affecting both continuance and shopping intentions is brought to light by this research. It suggests that if consumers perceive an ...
athe marketing mix (the 4Ps) is followed and explored in the section, adding culture’s 营销混合(4Ps)在部分被跟随并且被探索,增加文化的[translate] a其中人民币对美元的汇率累计升值最为明显 Renminbi is most obvious to US dollar exchange rate accumulation revaluation[translate] ...
Sueyoshi T, Goto M (2013) DEA environmental assessment in a time horizon: Malmquist index on fuel mix, electricity and CO2 of industrial nations. Energy Econom. https://doi.org/10.1016/j.eneco.2013.07.013 Article Google Scholar Sun J, Liu GP, Chen J (2008). Further results on stability...
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Customer service is one of the most important elements in the marketing mix for products and services. A company that provides excellent customer care is more likely to inspire loyalty and get repeat business, with greater sales and greater profits. Technology can allow companies to seize new oppo...
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Perceived as one of the business world’s most bureaucratic institutions, IBM has been impressively transparent in advancing its new, cloud-focused marketing mix. Citing its unsatisfying fiscal performance, the firm’s head, Ginni Rometty...