The marketing mix includes price, product, promotion and place. A. 对 B. 错 点击查看答案&解析手机看题 你可能感兴趣的试题 单项选择题 梯形图形象、直观,易于被熟悉继电器控制系统的电气人员掌握,是目前应用最多的一种编程语言。 A、正确 B、错误 点击查看答案&解析手机看题 单项选择题 称取1.032g...
What are the seven Ps of marketing? In more recent years, some scholars have expanded the model of the marketing mix to include seven Ps of marketing. This concept adds people, process and physical evidence to the original four Ps. The seven Ps were developed to help businesses create a su...
elements of the marketing mixThe marketing mix refers to the set of tools and tactics that a company uses to promote its products or services. The four main elements of the marketing mix are: 1. Product: This refers to the goods or services that a company offers to its customers. It ...
题目 Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service? A.direct marketingB.personal sellingC.sales promotionD.advertising 相关知识点: 试题来源: 解析 C 反馈 收藏 ...
The marketing mix(营销组合): set of tools (four Ps) the firm uses to implement its marketing strategy. It includes product, price, promotion, and place. Integrated marketing program(整合营销方案): comprehensive plan that communicates and delivers the intended value to chosen customers. ...
The different elements of a marketing mix work in conjunction with one another with the ultimate purpose of generating higher sales. In addition to the 4 Ps, three approaches can also be integrated that include people, process, and physical evidence to reinforce a consumer-centric type of marketi...
Other examples include the order in which employees perform tasks, the number of queries salespeople receive, or how performance is tracked and measured. Marketing Mix Physical Evidence The 7Ps of marketing simply cannot ignore physical evidence. It can be tangible or intangible and there should be...
According to The Marketing Mix website, additional elements may be relevant for your business to consider. These include physical evidence, process and people. If you run a service-based business, physical evidence is a key component because you have to prove that the benefit is delivered. Proce...
marketing mix (redirected fromThe marketing mix) Financial Related to The marketing mix:Market segmentation n (Marketing) the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service ...
1The Marketing Mix Marketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. This definition implies that the entire system of business activitiis should be customer-oriented, and ...