The article discusses that David Wallace of the Special Products Division of Ford Motor Co. sought the help of poetess Marianne Moore to name a car. Wallace notes that the company needs a name which brings an attractive picture in the minds of the people. It mentions that Moore...
First page of articledoi:10.1111/j.1754-0208.1985.tb00099.xC. O. BrinkJohn Wiley & Sons, Ltd.Journal Forghteenth‐century Studies
doi:10.1111/j.1754-0208.1985.tb00099.xBrink, C. O.Journal for Eighteenth-Century Studies