Normative social influence The desire to be accepted Informational social influence The desire to be right The Asch Study Naive RPs made judgments about length of 2 lines. Majority of RPs were stooges giving deliberately wrong answers 25% didn't conform ...
ANSWER Supports the role of informational social influence as participants produced a large shift in judgement when they saw what was "supposedly" the reaction of fellow participants when judging candidates performance in U.S. Presidential debates (they were influenced by knowledge of others actions) ...