Design/methodology/approach Digital marketers are still oblivious to the importance of AI application, while some others simply do not know how to implement it. AI is currently acting as a significant disruption in digital and social media marketing worldwide. Findings Based on the literature review...
The Latest in AI Applications for Digital Marketing ChatGPT is one of the most well-known and used AI applications currently on the market. However, there are lots of other apps out there too. Are You Using Google Ads? Try Our FREE Ads Grader! Stop wasting money and unlock the hidden po...
Recently, I stumbled upon a white paper, which talked about the latest in AI applications in Marketing Analytics. It specifically talked about the application of XAI (Explainable AI) in marketing mix modelling[white paper]. This caught my attention and I started exploring more about three things:...
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There’s so much rolling out this week with data, AI, and digital applications so I hope you’ll tune into the virtual Ignite experience and hear about the full slate of announcements and more about how you can put Azure to work for your business. This week’s an...
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In subject area: Computer Science An 'Application Portfolio' refers to a record of current and future business applications, along with the responsible organizations, associated service units, costs, and technologies involved. It is essential for managing applications, planning business transformations, an...
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Common questions AI-generated What are the challenges in testing web-based applications? What is the advantage of using web-based applications over client applications? Why are web-based applications popular for business operations? What are web-based applications? Chapters and Articles You might find...