Anyone interested in learning the implementation of Digital Marketing can strengthen their knowledge from the course and live projects. At the end of the course, you will be equipped with a thorough knowledge of Digital Marketing and its ideation and implementation. Since marketing has seen a shift...
To learn how marketers are using AI, we surveyed 1,000 digital marketers in the industry. This included those who actively work in digital marketing within the United States, whether they are freelancers, in-house marketers, or agency marketers. Of the 1,000 marketers we surveyed, 209 of the...
Is AI a digital marketing tool? AI is not a digital marketing tool but rather a technology that powers digital marketing strategy and other tools. AI makes these tools more efficient, intelligent, and capable of handling complex tasks. What is an AI marketing tool? An AI marketing tool is a...
the technology has proven to be a game-changer in other industries. For example, AI has been used to discover new cancer drugs in record time, with one small-cap company at the forefront of this innovation. While the long-term implications of AI in marketing remain uncertain, its success i...
Using generative AI to improve customer experiences Outsourcing routine marketing tasks Will AI take over digital marketing? AI technology is reshaping the marketing industry, but it’s unlikely to take over or replace humans in the digital marketing world. AI can provide critical insights and combine...
Based on the theory that both manual and cognitive tasks can be replaced by Artificial Intelligence, this study explores, using a qualitative research method, the impact of Artificial Intelligence (AI) in Digital Marketing. An analysis of interviews with 15 experts from different industries related ...
AI is changing the future of digital marketing, that is certain. It’s not so much about what new developments are happening, but also what new trends are likely to emerge over the next few years. The power of AI allows exciting new opportunities to take hold in the digital marketing spac...
Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner, Inc. In a survey of 350 marketing leaders from November 2020 through December 20202, “delivering
Like many revolutionary technologies, artificial intelligence (AI) has had its fits and starts. Particularly in marketing, only recently has its adoption taken off: In January 2020, 50% of respondents to an Advertiser Perceptions survey had “no plans to use AI in marketing.” Somehow that ...
Marketing companies must meet the public's growing interest in advancing technologies. AI has already made its mark in marketing, with the advertising industry utilizing the technology for decades. However, the recent leaps in AI technology are significantly enhancing the effectiveness of marketing ...