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Image: © Aaron Hargreaves / Foster + Partners At first glance, it seems that Apple's strong retail design has derived from consistent design. But since Steve Jobs opened the first Apple Store in 2001, the brand has changed its store and lighting design concept five times. Thereby change ...
Jobs wanted a logo that would represent modern computer design’s importance and blend in with the brand name “Apple.” The result was an image of a two-dimensional apple colored with a spectrum ofrainbow colors. That new design underscored the company’s Apple II computer – the world’s ...
Thanks to Jobs, Apple has a clear vision, strong branding and an unflaggingly loyal following. Even as it moves on following Jobs' death, the company will be on sure footing -- or as sure as things get in the tech industry -- for a long time to come. Our next myth has caused ...
From the beginning, Apple has been associated with innovation, creativity, individuality, zeal, and revolutionary ideas. These “keywords” are embodied in the logo and help to convey the brand's message and identity. As the company has grown, its image as a non-conformist and lateral thinker...
Apple Watch represents a new chapter in the way people relate to technology. It's the most personal device Apple has ever designed, and it enables new ways to receive information and to interact with apps. Learn about the foundations on which Apple Watch was designed and how they lead to ...
Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror ...
Overall, I’ve been quite underwhelmed: the headset is super expensive, it is coming later than expected, it is less pretty than I wished for, and has no super-compelling use cases. The last one is the point that disappointed me the most:at $3499 you need to give people a strong reas...
Each platform defines a slightly different style for app icons, so you want to create a design that adapts well to different shapes and levels of detail while maintaining strong visual consistency and messaging. To download templates that help you create icons for each platform, see Apple Design...
(Image credit: USPTO) If the computer renders and illustrations of the foldable iPhone aren't enough, then take a look at this real-life concept from Technology Aesthetics. The team there has created a real-life "iPhone V" using parts from iPhones and a Motorola Razr, although it's got ...