H.IgorAnsoffoccupiedfirstplaceincitationindexinthestrategyandstrategicplanningfieldduringthe1960sand1970s.Onlyinthe1980swouldMichaëlPortertakeoverthetoprank.ThisprominentinfluencefortwentyyearswasentirelylinkedtotheworldwidesuccessofAnsoff'sfirstbook,CorporateStrategy[1].Publishedin1965,itremainsa...
Igor. 1965. Corporate strategy. New York: McGraw-Hill. Google Scholar Ansoff, H. Igor. 1976. Strategic management. London: Macmillan. Google Scholar Ansoff, H. Igor. 1984. Implanting strategic management. Englewood Cliffs: Prentice Hall. Google Scholar Ansoff, H. Igor, R.P. Declerck, ...