to explain and describe the differences in the implementation of business strategies at coffee shops in Pringsewu Regency during 2021 which is the COVID-19 pandemic period and help formulate strategy improvements using the eliminate-reduce-increase-create strategy canvas an...
The SWOT analysis results become a reference for analysis with a four-step analysis of the blue ocean strategy to produce alternative strategies for the new BMC. The results of the study indicate that there is a need for a change in business strategy at the Amung...