As demonstrated by this line of Italian cases, greenwashing can potentially result in serious reputational damage, regulatory fines, and direct costs, and, ultimately, could have an impact on a company’s share price. The same incorrect or misleading statements may exp...
hotels in their search results (例如,Booking.com和谷歌正与非营利组织Travalyst合作,在搜索结果中标注官方认可和生态认证的酒店)”可知,许多旅游公司也开始提供工具,帮助旅行者区分真正的绿色和漂绿操作,也就是区分真正的环保和不环保,因此划线词greenwashing的意思是“对生态不友好”,和eco-unfriendly意思相近,故选A...
REDEFINING ESG CLAIMS IN AN AGE OF GREENWASHINGWEBINAR RECORDING NOW AVAILABLEABOUT THE WEBINARAs demand for sustainable and climate finance has boomed in APAC markets, concerns have grown about ‘greenwashing’ – that is, representing products, portfolios and institutions as more sustainable than they...
The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain 展开 关键词: Marketing Tools United States of America ...
As you begin to research for your next trip, be careful of "greenwashing," which is a tactic companies may use to trick you into thinking their experiences or products are environmentally friendly – without any real proof to back up those claims. "Misleading labels abound when referencing tour...
B 2.D [推理判断题。 根据第二段的“the pioneering efforts of some travel operators to show the joy of going green"和“for example”可推知,作者提到一些旅游公司的目的是展示他们 对绿色旅行的共同贡献。 故选D。] 3.A [词义猜测题。 根据画线词前的“to help travelers tell the genuinely green...
Here’s an example of greenwashing in hotels. If a hotel says it is eco-friendly and practices every possible thing for the good of nature, guests may want to opt for their service and products. But when all those green claims are false, it means that guests have accidentally contributed ...
故选B。 ] 2.D [推理判断题。 根据第二段的“the pioneering efforts of some travel operators to show the joy of going green”和“for example”可推知,作者提到一些旅游公司的目的是展示他们 对绿色旅行的共同贡献。 故选D。 ] 3.A [词义猜测题。 根据画线词前的“to help travelers tell the ...
Greenwashing as an Example of Ecological Marketing Misleading Practicesdoi:10.2478/V10103-009-0003-XAdam MarciniakDe Gruyter Open
Candice: Definitely the fabric itself that you're using. We all struggle. It's really hard to call any fabric 100% sustainable or eco-friendly, there's a lot of greenwashing happening. Trying to use better fabrics is a goal of ours. It's really difficult too when you're starting out ...