Greenwashing—the term people use to describe clothing brands that exaggerate their role in making their business more sustainable—doesn’t fly with Gen Z customers. Studies have shown 88% of Gen Z consumers don’t trust brands’ environmental claims. However, you can make small changes to ...
The sustainable efforts of companies around the world are truly unprecedented. It’s led to some innovative packaging solutions that are changing the way we view packaging entirely. However, you mustn't believe everything you see or read. Greenwashing is a prevalent marketing technique. Where ...
Concept, Developments, and Consequences of Greenwashing. Eur. Res. Stud. J. 2021, 24, 914–922. [Google Scholar] [CrossRef] Muangmee, C.; Dacko-Pikiewicz, Z.; Meekaewkunchorn, N.; Kassakorn, N.; Khalid, B. Green Entrepreneurial Orientation and Green Innovation in Small and Medium-...