Esser MB, Siegel M. Alcohol facts labels on Four Loko: will the Federal Trade Commission's order be effective in reducing hazardous drinking among underage youth? Am J Drug Alcohol Abuse. 2014;40(6):424-27. doi:10.3109/00952990.2014.951122....
I don’t need to tell you that, just like a Four Loko or vodka Red Bull, this would just lend the brand more cache among our nation’s most precocious binge drinkers. In 2018, Luxco moved to class up the product, swapping a cheap label featuring a husk of corn to a more artisanal...
The article reports on caffeinated alcoholic beverages and their consumption on college campuses in the U.S. It focuses on the malt beverage Four Loko and describes binge-drinking incidents that have been attributed to the drink at Central Washington University and Ramapo College. It also explores ...
Bowing to Pressure, Four Loko Stops Selling Caffeinated Alcohol Beverages and Restricts Marketing to Under 21-Year OldsPaul E. Benson
Kerr, Jennifer C
Objective The current study investigated whether college students accurately estimate the alcohol content in cans of Four Loko bearing the FTC mandated labels. Method Undergraduate student drinkers ( n = 833; 51.6% women) in three states (Florida, Montana, and Virginia) were provided an empty ...
Nian Hu
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