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Consumer insights play a vital role in market research, helping businesses to better understand their target audience and develop products or services that meet their needs. To discover valuable insights, businesses can use various methods such as surveys, focus groups, and observations. However, anal...
Not so with AI. TakeMarketMuse, which “analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.” After conducting deep research to identify valuable long-form content topics for your brand, MarketMuse gives you KPIs and a detailed...
Google seems to. You can askBardfor a summary of the main developments in digital marketing in 2023 and it does a decent job - great for seeing what you may have missed. You can even ask it about trends in AI within marketing for 2024, but the results there are generic compared to ...
These trends converge to reveal that consumers inemerging marketsare generally among those who are particularly open to and excited about AI. We hypothesize that this attitude could be connected to infrastructure and access limitations that AI could solve. In countries with a demand-supply mismatch,...
As we noted, generative AI has captured a massive amount of business and consumer attention. But is it really delivering economic value to the organizations that adopt it? The survey results suggest that althoughexcitement about the technology is very high, value has largely not yet been delivered...
Besides this, the region’s large population, high consumer spending, and advanced technology infrastructure create a favorable environment for the adoption and commercialization of generative AI solutions. Furthermore, North America has relatively supportive regulations and policies for AI and emerging ...
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Surveyed Americans appreciate the benefits of digital life and are excited by the potential of gen AI impact, but respondents feel it’s up to tech providers to win consumer trust over data privacy and security.