Like many revolutionary technologies, artificial intelligence (AI) has had its fits and starts. Particularly in marketing, only recently has its adoption taken off: In January 2020, 50% of respondents to anAdvertiser Perceptions surveyhad “no plans to use AI in marketing.” Somehow that number ...
In this post, I’ll summarize trends in real-world applications of AI and tools to consider in each of these categories of AI that are open to any business from small to large. Some of the hottest marketing applications and trends in AI we’ll cover are in these five categories Generati...
Rather, AI is being infused into most marketing jobs, impacting parts of their everyday roles. The State of Artificial Intelligence in 2024 New research into how marketers are using AI and key insights into the future of marketing. Marketin...
Gain insights into the latest data analytics and AI trends to fuel business intelligence, enable better outcomes, and make smarter decisions.
With Seventh Sense, you can analyze customer data and draw actionable insights to improve your email campaign strategies. Whether you’re a digital advertising agency or a software development company, this AI-powered tool can help you transform your email marketing strategy and enhance customer engag...
If you don’t already have the data you need, AI can help collect it by refining your data collection methods, parsing through vast amounts of information to pinpoint key insights and trends. These capabilities can help your team tailor marketing strategies that get results. ...
This helps brands jump on trends and marketing opportunities in real-time. What It’ll Cost You Hootsuite has a free plan with basic stats, but the real magic happens in the paid plans: Professional: $49/month (yearly billing) Team: $129/month (yearly billing) ...
AI Tools for Trend Analysis and Forecasting Trend analysis and forecasting in marketing is the examination of data (past and present) and market conditions to identify patterns, trends, and potential outcomes. The aim is to help marketers anticipate market trends, predict future outcomes, and make...
Good AI in email marketing relies on a solid data foundation. It also relies on making the outputs of AI usable in the flow of work. What data streams can you realistically plug into your AI email marketing efforts? See the top trends in data, AI, and more — from nearly 5,000 marke...
According to The 2023 State of Social Media Report, 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Marketers are using AI in several ways, ...