Whether you’re immersed in generative AI or just starting out, we’ll outline our unique perspective on how inclusive advertising insights applied to prompt engineering can boost your ad performance with better ad copywriting. Additionally, we’ll help you understand how the intersection of prompt ...
2. Feedback collection and consumer insights Conversational AI tools can help synthesize data gathered from customer feedback, which you can then process through sentiment analysis and named entity recognition (NER) to get actionable insights about your brand and customer. For example, with Sprout’...
For instance, with advancements in AI technologies, depending upon the complexity of the use case, solutions can be implemented in weeks rather than months, allowing organizations to glean insights from day-to-day operations and customer interactions with speed....
The Instacart Market Basket Analysis competition challenged Kagglers to predict which grocery products a consumer will purchase again and when. Imagine, for example, having milk ready to be added to your cart right when you run out, or knowing that it’s time to stock up again on...
Market Research:Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Sales Data:Sales data includes information on product purchases, sales channels, pricing, and customer segments. ...
Subscribe to receive BCG insights on the most pressing issues facing international business.About BCG's Center for Customer Insight Boston Consulting Group’s Center for Customer Insight (CCI) applies a unique, integrated approach that combines quantitative and qualitative consumer research with a deep ...
Which works best for you — a general-purpose LLM or a domain-specific one? Industry-specific models (like BloombergGPT for finance) offer more relevant insights than general AI models that may not understand niche terminology. Bigger isn’t always better. Large language models get most of the...
They provide curated content, expert insights, the latest AI news resources and AI trends that cover various aspects of AI, including advancements in technology, research breakthroughs, industry trends, applications, and industry best practices. AI newsletters aim to keep subscribers informed about the...
Eric Phillips, the chief digital officer,explains how new technologiesare creating a better customer experience at the company. It goes far beyond just chatbots. AI is helping the company in all parts of its business, both internally and...
Dang Wenshuan, Huawei's Chief Strategy Architect, speaking at the summit Huawei Chief Strategic Architect Dang Wenshuan presented insights into the global AI boom. AI is creating business opportunities in many domains, from full-process experience operations to AI New Calling, AI homes, and service...