“Salespromotionisanintegralpartofthemarketingmix.”2. “Salespromotionshouldbeusedasanoffensiveweaponinthebrand’s marketingarsenal,notmerelyasadefensivereactionwhenaproblem arises.”3. “Salespromotionshouldextendandreinforcethebrand’sadvertisingand positioning,wheneverpossible.”4. “Salespromotionshouldbe...
Advertising, Marketing and Sales Promotion Services.Presents information about advertising, marketing and sales promotion services companies in the U.S. Ambrosi; Marketing Concepts Group Inc.; Mediacomp Inc.EBSCO_bspStores Magazine
各科系分析... ... 行销学( Marketing) -广告及促销(Advertising and sales promotion) -工商管理( Business management) ... myforum.cgcstation.com|基于12个网页 3. 广告和促销 MyStudy.my ::... ... 商业法令( Business Law)广告和促销(Advertising and Sales Promotion) 企业管理( Business Manag…...
作者:Kaser, Ken 出版年:2012-1 页数:480 定价:$ 98.25 ISBN:9781111573232 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 内容简介· ··· Is advertising an area of interest for you? "Advertising And Sakes Promotion" is a comprehensive introduction to the principles and practices...
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and ...
Advertising and Sales Promotion Management (End-Term) Question Papers for PGP2 for the subject "Advertising and Sales Promotion Management", End-Term Examination 2014-15. IIO Management,Ahmedabad - 《Indian Institute of Management Ahmedabad》 被引量: 5发表: 2014年 Advertising and sales promotion ...
Advertising&SalesPromotion Advertising&SalesPromotion Advertisingisthestructuredandcomposednon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutorganisations,products,services,ideasbyidentifiedsponsorsthroughvariousmedia.First,advertisingisahighlystructuredformofcommunicationandemploysbothverbaland...
While advertising offers a stimulus (刺激) to buy, sales promotion offers a(n) ___to buy, but consumers must have their own reason to buy. A. current B. instinct C. identification D. incentive 相关知识点: 试题来源: 解析 句意:虽然广告提供了一个购买的刺激,促销提供了一个购买的___...
Which of the following is an example of sales promotion? A. Advertising on TV B. Personal selling C. Discount offers D. Public relations 相关知识点: 试题来源: 解析 C。解析:销售促销的例子是折扣优惠。A 选项电视广告属于广告策略;B 选项人员推销也是一种营销方式但不是销售促销;D 选项公共关系也...
作者:RICHARD E.STANLEY 出版社:Prentice-Hall,inc 出版时间:1977-00-00 印刷时间:0000-00-00 ,购买PROMOTION:Advertising,publicity,personal selling,sales promotion(促销广告、宣传、个人销售、促销)等外文旧书相关商品,欢迎您到孔夫子旧书网