“Salespromotionisanintegralpartofthemarketingmix.”2. “Salespromotionshouldbeusedasanoffensiveweaponinthebrand’s marketingarsenal,notmerelyasadefensivereactionwhenaproblem arises.”3. “Salespromotionshouldextendandreinforcethebrand’sadvertisingand positioning,wheneverpossible.”4. “Salespromotionshouldbe...
作者:Kaser, Ken 出版年:2012-1 页数:480 定价:$ 98.25 ISBN:9781111573232 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 内容简介· ··· Is advertising an area of interest for you? "Advertising And Sakes Promotion" is a comprehensive introduction to the principles and practices...
Low, G. and J. Mohr, 200). "Advertising vs Sales Promotion: A Brand Management Perspective." Journal of Product and Brand Management 9: 389-414.and --- (2000), "Advertising vs Sales Promotion: A Brand Management Perspective," Journal of Product and Brand Management, 9 (6), 389-414...
各科系分析... ... 行销学( Marketing) -广告及促销(Advertising and sales promotion) -工商管理( Business management) ... myforum.cgcstation.com|基于12个网页 3. 广告和促销 MyStudy.my ::... ... 商业法令( Business Law)广告和促销(Advertising and Sales Promotion) 企业管理( Business Manag…...
Advertising&SalesPromotion Advertising&SalesPromotion Advertisingisthestructuredandcomposednon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutorganisations,products,services,ideasbyidentifiedsponsorsthroughvariousmedia.First,advertisingisahighlystructuredformofcommunicationandemploysbothverbaland...
Advertising&SalesPromotion Advertising&SalesPromotion Advertisingisthestructuredandcomposednon-personalcommunicationofinformation,usuallypaidforandusuallypersuasiveinnature,aboutorganisations,products,services,ideasbyidentifiedsponsorsthroughvariousmedia.First,advertisingisahighlystructuredformofcommunicationandemploysbothverbaland...
3) sales promotion 销售促进 1. How to increase the benefits of sales promotion and prevent them from harming an enterprise?The article aimed at solving the problem by applying motivation theory to sales promotion. 企业如何在促销中趋利避害 ?本文围绕这个问题 ,探讨了管理学的激励理论在销售...
This book presents a completely new approach to the management of advertising and (sales) promotion. . . . The book is written for: MBA students taking a single course in advertising management, and undergraduate students in managerial rather than descriptive advertising courses [and] Managers in...
分销策略定价strategypromotion、广告和销售促进strategiessales部队和直接营销战略 翻译结果5复制译文编辑译文朗读译文返回顶部 发行战略定价StrategyPromotion,做广告和推销活动StrategiesSales力量和直销战略 相关内容 a你与你的同学相处得怎样? How you and is your schoolmate together?[translate] ...
每个老师讲一个Marcom里的一个分支，比如advertising, pr, sales promotion,sponsorship, digital comms和...