第三页，共52页。2.Howdoyouunderstandadvertisingstrategy?•Anadvertisingstrategyisacampaigndevelopedtocommunicateideasaboutproductsandservicestopotentialconsumersinthehopesofconvincingthemtobuythoseproductsandservices.Thisstrategy,whenbuiltinarationalandintelligentmanner,willreflectotherbusinessconsiderations(overallbudget,...
有关广告的英文ppt Advertisement Advertisement 代做PPT要的直接加QQ2414730395价格另议10元起末页另付此PPT的讲稿此页下载完毕后使用时可直接删除讲稿需另外复制后删除 Whatisadvertisement Someonedefined“advertising”asthe“salesmanshipinprint”.Andrememberthatmedianowencompassmorethanprintwiththeadventofradio,cinemaand...
11、ef- not suitable for short-term campaign (3-month commitment )Loyalty card Advantages- retain your old clients and attract new ones. - collect points to get money off products Disadvantages- difficult to get out of the scheme- misuse of personal informationLeaflets / flyers Advantages - Ine...
3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie. 4)WhendidChinabeginanationwidepublicserviceadvertisingcampaign?In1996.5)WhyshouldwefollowtheadviceinPSAs?BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowing...
《商务英语综合教程》（中级）Unit5Advertising A.BrainstormingB.BusinessKnowledge ◆AdditionalReadingC.BusinessSkillsD.BusinessActions ◆AdditionalReadingE.HighlightsVocabularySuggestedAnswers TeachingObjectives •1.tolearnthetypesofadvertising;•2.tolearnadvertisingslogans;•3.tolearnadvertisingstrategies...
Notalladvertisementsareaimedatallpeople.Toensurethattheiradvertisementswillappealtothosemostsuitedtotheirproduct,advertisersensurethattheyhaveatargetaudienceinmindwhentheydesigntheircampaign.Peoplehavebeengenerallydividedintodifferentpartsofmanytargetaudiences,rangingfromwealthyprofessionalstostudents,theretired,andthe...
Campaign planningWhat is the purpose of the advertising? Who is it aimed at?What is promised?How will it be delivered?What will be the ‘personality’ of the product?Sports AdvertisementCreative strategyDemonstration advertising –使用说明型Testimonial advertising –现身说法型Announcement advertising –...
Unit 4 Advertisement 暨南大学外招生《大学英语》教学课件 CollegeEnglishCourseforOverseasUndergraduates 暨南大学 JNUQUALITYCOURSE 暨南大学外国语学院 MARKETLEADER 体验商务英语 综合教程第三册 anewlanguagecoursefortomorrow’sbusinessleadersintermediateBusinessEnglishCourseBook3 JNUQUALITYCOURSE 暨南大学 暨南大学外国语...
To ensure that their advertisements will appeal to those most suited to their product, advertisers ensure that they have a target audience in mind when they design their campaign. People have been generally divided into different parts of many target audiences, ranging from wealthy professionals to ...
Unit7:Advertisement 上海交通大学出版社《高职高专核心英语综合教程—下册》BackgroundReferences TheRoleof Advertisement Theadvertisementhasbeencalled"thevoiceofbusiness",foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuythesethings...