Advance sellingBundle pricingBehavioral economicsIn making purchase decisions, consumers often anticipate regret and take their remorse into consideration. In this research, we examine the impact of consumer's anticipated regret (e.g., action regret and inaction regret) on mixed bundle strategy in ...
Consumers shopping directly from retailers are disproportionately likely to factor in how easy and convenient a given merchant’sreturn and refund proceduresare when shopping from a retailer’s website or app, according to the PYMNTS Intelligence andAdobecollaboration, “The Online Features Driving Consu...