本报告深入探讨了在ABM（Account-Based Marketing，基于账户的营销）项目中，企业面临的主要挑战，包括客户洞察难度、触达难度、内容产出难度、多渠道整合难度以及预算不足等问题。报告指出，AIGC/AI技术的应用可以有效应对这些挑战，通过机器学习和数据分析技术处理大规模客户数据，提取有价值的洞察，制定个性化的营销策略。
The origins of ABM lie in the early 1990s, when The One to One Future predicted a move away from the mass marketing of the past toward more personalized 1-to-1 marketing. With this breakthrough 1-to-1 concept, the idea of account-based marketing — focusing on highest-value accounts to...
ABM(account-based marketing,账户营销)是一种营销模式,通过将资源和努力集中在具有较高潜力的目标客户上,以实现更有效的市场开拓和销售。ABM模式与传统广泛营销的不同之处在于,它专注于个别客户,将他们视为一个个独立的市场。 ABM模式通常包括以下步骤: 1.定义目标市场:通过分析和筛选,确定那些对企业最有价值的目标...
Our Account-Based Marketing strategies have won key contracts for billion-dollar clients on three continents – saving jobs, building growth and directly influencing P&L and share price. Research & insight/intent analysis Stakeholder and influencer mapping Value proposition development Campaign strateg...
abm(account-based marketing)营销模式 ABM(Account-Based Marketing)营销模式是一种以客户为中心的营销策略,其目的是通过个性化的沟通和定制化的服务来满足高质量目标客户的需求。与传统的大众营销不同,ABM在选择目标客户和制定营销策略时更加精准和个性化。 ABM有助于企业与目标客户建立紧密的关系,并提供更加具体和有...
ACCOUNT BASED MARKETINGOur relationships with the world’s most important tech decision-makers generate a perpetual stream of global market data. Use this leverage to acquire cutting-edge business intelligence through OnDot’s custom research capabilities. Our access to a validated, well-timed and ...
What Is Account-Based Marketing (ABM)? Definition and Guide (2025) ABM leverages data to identify high-value accounts, build a relationship with them, and ultimately nurture them to become paying customers.On this page What is account-based marketing? Benefits of account-based marketing How to ...
ABM(Account Based Marketing),译为目标客户营销,是将营销资源聚焦于瞄准和培育高质量的客户,实现以获客和成交转换为目的的营销策略。 ABM将重点集中在目标客户身上,在其购买旅程的每一个阶段给予个性化、针对性的体验。在合适的时间,提供合适的内容和服务,最大限度提升客户成交概率,促进业绩增长。
History of Account Based Marketing Many articles about ABM comment on its recent rise in popularity, but the fact is thatABM has been around for a long time . The origins of ABM lie in the early 1990s, when The One to One Future predicted a move away from the mass marketing of the pa...
本报告深入探讨了在ABM(Account-Based Marketing,基于账户的营销)项目中,企业面临的主要挑战,包括客户洞察难度、触达难度、内容产出难度、多渠道整合难度以及预算不足等问题。 报告指出,AIGC/AI技术的应用可以有效应对这些挑战,通过机器学习和数据分析技术处理大规模客户数据,提取有价值的洞察,制定个性化的营销策略。