Explore Dun & Bradstreet’s guide to Account-Based Marketing (ABM) and learn how customer and account data brings sales and marketing together for the win.
Traditionally, marketing focuses on inbound strategies, such ascontent marketing, or lead-based marketing, where you cast a wide net and hope that people respond. With account-based marketing, you try to target specific individuals within an account and coordinate your marketing efforts with the sa...
Traditionally, marketing focuses on inbound strategies, such ascontent marketing, or lead-based marketing, where you cast a wide net and hope that people respond. With account-based marketing, you try to target specific individuals within an account and coordinate your marketing efforts with the sa...
What Is Marketing? A Definition and Basics Guide Account-based marketing FAQ What is an example of account-based marketing? An ecommerce skin care brand might use an ABM strategy to close a deal with Sephora. They first might look at what kinds of skin-care products Sephora already sells an...
Imagine the world of account-based marketing, where you start the sales process by selling directly to your best-fit, highest-value accounts. Free Access: Strategic Account Planning Template No wasted time trying to market to unqualified leads who aren’t the right fit for your business. You ...
Account-based marketing (ABM) is a type of B2B marketing that focuses on aligning marketing and sales to reach specific target accounts.
In our account-based marketing guide, we’ll share what ABM is, why you should be using it, how you can establish it in your organisation, and look at some account-based marketing case studies which demonstrate how this form of marketing can benefit organisations. ...
Guide Attract prospects. Build relationships. Deliver metrics that matter. Get the Guide Guide Learn all the essentials of account-based marketing in this interactive guide. Start the tour See all resources Ready to take the next step? Talk to an expert. ...
For a more comprehensive view of ABM optimization, download our eBook “A B2B Marketer's Guide to Account-Based Marketing: 5 Pillars for Success."
How ABM (account-based marketing) revitalizes personalized marketing strategies, overcoming scalability challenges to effectively engage multiple accounts and stakeholders.