When they got into ordering in 2014, they had a competitive advantage. Deepinder Goyal, the founder of Zomato had said then that they had zero customer acquisition cost for delivery because all they had to do was add a delivery option for a restaurant that was already in their system. The ...
After an hour of waiting, Zomato customer care told me that Chinese Wok is not giving orders and your money will be returned within 7 days. Zomato does not take any responsibility and continues with same restaurant partners. This is not first time therefore can definitely say that they do ...
The customer segments of Zomato business model can be categorised as follows: Local restaurants: Zomato partners with restaurants and helps them increase their visibility and online presence to draw the target audiences and tap into new potential customer bases. Users: Zomato acts like a panacea for...
The deal will also help expand the available use-cases for Zomato’s customers to movie and sports ticketing, amongst others thereby improving customer engagement. In fact, Zomato intends to spin-off the entire Going-out segment into a new app (District) that could hel...