has not ignored the most popular consumption pattern of teenagers nowadays. Online shopping, all brands of Inditex have opened online shops in Europe. Inditex announced that it will open online stores in China at the end of 2012.
shopping for apparel easier (Agathou, 2012.) Zara has also started to come up with innovations to stay in the competition. Zara International has launched its online store in Mainland, China (Inditex to launch, 2012). Zara has also expanded its stores internationally by entering South Africa ...