women’s, and kids’ apparel as well as shoes, bags and other accessories at Zara. The main benefit of the Zara franchise is a proven business model and the popularity of the brand. A new franchisee, after payin
Zara designed 15% Dump unpopular product line Deliver fashion “when the customer desires” Twice a week delivery schedule Demand No advertising or promotions 10,000 new items at highly competitive price South America: 30 stores Africa: 41 stores Asia - Oceania: 7 stores Europe: 407 stores...