Zappos CEO uses company culture to boost bottom line.(CULTURE CASE STUDY)Koster, Kathleen
Christa(文化顾问兼洞察总监)认为CEO Tony对此有最好的回答:“仅仅因为你不能测量某件事的ROI投资回报率,并不意味着你不应该这样做。拥抱你妈妈的ROI是多少?” Culture Impacts Results 3000亿美元 不开心的员工每年给美国企业造成的损失超过3000亿美元。 生产力提高20% 对于高参与度的公司,生产力和盈利能力将提高2...
This is why, in addition to clothing, customer service, and company culture, we made the decision to add a fourth C to the Zappos brand and business strategy: community. I can't wait to see how it all unfolds. Tony Hsieh is the CEO Zappos.com and author of Delivering Happiness.阅读全...
customer service, and company culture. That last C -- company culture -- isn't just something we think is important. It's the No. 1 priority for the company, and it's actually core to our business strategy. Our belief is that if we get the culture...
Zappos easily could've disbanded this (it's simply an aggregation of employee tweets) but it chose not to do so, in favor of its transparent culture, and the benefit of its employees. And, according to the company, there is nothing to hide. The transparency didn't stop there, either....
Don’t think customer service, think company culture. That’s the motto ofZapposCEO Tony Hsieh, who’s a pioneer of both. His online-shoe company, now owned by Amazon, has been famously known to go to extremes in order to keep its customers happy. And in recent years, Hsieh has become...
A Quick Introduction to Tony Hsieh, CEO and Advocate of Company Culture “Our number one priority is company culture. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen...
此后Zappos确实没有放弃原有的企业文化,谢家华也继续作为董事和CEO在公司里传播他的个性和人生哲学。2009年,公司内部招募志愿者在年末购物季期间支持客服的工作;从下一年开始,他要求公司总部所有人都要在购物季期间当客服接线员。2013年,公司总部搬入新大楼,1200名员工参与了剪彩仪式,创下了“美国最多人同时开幕剪彩”...
this estimate skewed the Amazon offer-at least in financial terms-toward the high end of Zappos' estimated market value. Hsieh and Lin, Zappos' CEO and COO respectively, knew that much of Zappos' growth, and hence its value, had been due to the company's strong culture and obsessive empha...
In 2008, Zappos hit the billion with a B in annual sales. After a year, it was on the list of ‘Fortune’s Top 100 Companies To Work For’. By then, Amazon and its CEO Jeff Bezos became huge admirers of Zappos’ company culture. ...