Did you know that Zales has a line of signature diamonds they labeled with a “Celebration” brand name? With bold claims of creating “the most brilliant diamond in the world”, Zales has touted its horn loudly in that statement. Is this really true? Well, we performed an in-depth revie...
The “Celebration Infinite” diamond has more than three times the number of facets in a traditional brilliant-cut diamond, the retailer said.
“Our breakthrough campaign celebrates love by bringing to life a charismatic new Valentine’s Day icon who is true to Zales’ brand values—a vehicle to reinforce the brand as bold, stylish and fashionable,” said Zales in a statement. The campaign encourages female self-purchasers, in pa...