“Now, there’s Instagram, TikTok, YouTube, and television. I think that the star-making machine needs to use all of these things hand-in-hand in order to build talent,” Paula Kaplan, Nickelodeon’s head of talent says. “She’s programming her own channel [with YouTube], so to spe...
So we consider that somebody is in the market for a mattress, but it might be the male of the household who ends up making a purchase. Well, that's being highly influenced by a female who's in the house. So we're strategically guiding our message towards that her. She's really esse...