The article explores the lack of female participation in the most-viewed videos on YouTube. A study revealed that women are underrepresented in the most-viewed videos in terms of the content and who was generating and posting them. Thus, the author advised women to embrace and use technology ...
The article examines endorsements in advertising by persons who have become popular on the Web site YouTube for the Internet videos they have posted there. Marketing executives at major corporations have signed these persons to endorseme... I Slutsky - 《Advertising Age》 被引量: 5发表: 2010年...