Setting: YouTube, an on-line video sharing platform. Measurements: Videos related to cannabis vaping were identified using the search terms: 'vaping cannabis', 'vaping weed', 'vaping marijuana' and 'vaping THC' [tetrahydrocannabinol]. Videos were independently coded by two researchers. The number...
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Steve spoke to the audience of YouTube creators at the event in London. Joining him on the 'Quirky Is The New Mainstream' panel was luxury fashion vloggerSophie Shohet, maps expertJay Foreman, and theVaping Biker. Hitting the 100k milestone doesn't mean we've achieved our goal and our ch...
Results Our study included 200 cannabis vaping videos. Six themes were identified: 'advertisement', 'celebratory', 'reflective', 'product review', 'warning', and 'how-to'. The 'How-to' and 'celebratory' videos received the highest number of views and likes. The most popular video was ...
A content analysis of vaping marijuana YouTube videos published between July 2014 to June 2015 ( n =214) was conducted. Video genre, valence, promotional and warning arguments, emotional appeals, message sensation value, presence of misinformation and misleading information, and user-generated ...