This subtly tells YouTube what your video is all about so it can include you in relevant search results. Use Closed Captions Closed captions add to a user-friendly experience. They help the reader and the algorithm understand your content. Studies found that 92% of mobile viewers watch You...
That’s it, you’re done. Once they start embedding your videos (most will do if your videos are relevant to their content and useful to their audience), you’ll start seeing organic growth for your search results both on Google as well as YouTube. 10. Create buzz around your videos W...
Titles are usually the first things viewers see when deciding to click through YouTube results or recommendations. So make sure they’rerelevantandengaging. To make your title relevant for the search query, include your target keyword in the title. Ideally, place it toward the front. Like this...
TrueView ads TrueView ads are one type of YouTube ad you can run for your business. These ads appear before, during, or after a video, as well as on the search results pages. TrueView ads are skippable. When you run an ad, you only pay if a user watches at least 30 seconds of i...
By identifying and using the right keywords, you help YouTube understand the content of your videos. That makes it more likely that your video will appear in search results. Smart keyword research not only drives more views. It also attracts the right audience: people who have a genuine inter...
Make sure to optimize your videos for YouTube search so that they’re prominently visible in relevant search results. This will help you drive more clicks and viewers, which will then bring in subscribers. Also, promote your videos outside of YouTube to widen your reach, and build relationsh...
You can useGoogle Trendsfor general search engine optimization and YouTube keyword searches. Filter results to include YouTube only to search for video-specific data. This free tool generates a short list of related topics and queries and displays a chart showing search interest for terms over ti...
Even if you search topics broadly without hashtags, you’ll drum up some ideas for future topics or relevant hashtags to incorporate into your YouTube descriptions. If the top hashtags aren’t relevant for your video, add a word or phrase that will produce more relevant results. 4. Try a ...
Type in your topic or keyword, and select “YouTube Search” to specify the results. From there, you can filter by location, category, and time period to get more relevant insights. Since the data comes from Google, which owns YouTube, it is highly reliable, making it an essential resour...
YouTube SEO is the process of optimizing videos through keyword research so your video content shows up in relevant search results. Optimizing your videos for specific, highly targeted keywords expands reach and helps you grow organically. For example, if your video is about the best cooking skill...