As PSRs already exist and influence society, it must be noted that parasocial targets may also have the capacity to communicate negative outgroup portrayal, intentionally or otherwise. Unfortunately, media is all too often harnessed by political and corporate elites to shape public agenda45, leading ...
For this reason, it seems less fathomable that unidirectional disclosure from a parasocial target could contribute to prejudice reduction. On the other hand, media has long played a role in shaping societal beliefs, including children’s shows like Sesame Street9. Despite beliefs being extremely ...