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Some of the biggest YouTube music sensations weren't even old enough to drive when they were discovered, let alone steer their own new careers in the spotlight. Still, many of them go on to work with experienced managers, producers and other well-known artists, sign recording contracts, rele...
Today, as YouTube has replaced MTV as the primary outlet for music videos, the lyrics-only clip has become one of the most important marketing tools online, with a few generating more than 100 million views without a single shot of the artist. Unlike elaborate MTV-style videos (a 1998 cli...
More than eight years after the viral success of the YouTube clip “Charlie Bit My Finger,” the most-viewed uploads on the platform are now dominated by artists’ official music videos. PSY’sBillboard Hot 100 No. 2 hit “Gangnam Style”became the first to reach one billion viewson You...