it is one of the few studies in branding research that develops grounded theory, identifies new constructs or an ontology unique to the user–brand-YouTube interactive context, derives and tests new measurement scales, and presents evidence to support hypothesized relationships that are robust despite...
further emphasizing the sensory and aesthetic factors driving the selection of such items. Moreover, individuals with lower health concerns exhibit a greater inclination toward purchasing hedonic foods. This tendency is reinforced by the association of hedonic foods with an unhealthy image, aligning with...
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One reason women don’t report that they’re being abused is that they don’t know thesigns of abusive relationships, nor do they understand what comes under domestic abuse or how to prove domestic violence in India. In general, domestic abuse includes: Physical abuse (beating, rape) Mental...