It’s trivially easy to find sexual comments on videos of children exercising, going for a day at the beach, or trying the ice bucket challenge. Often these videos are uploaded by the children themselves. Google requires that YouTube users are either 18 years old, or at least 13, with a...
Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTubedoi:10.1080/15252019.2018.1561342Kwon, K. HazelJournal of Interactive Advertising
The 2014 Ice Bucket Challenge is an exemplary instance of a public referral鈥揵ased campaign, the success of which can be partly attributed to the voluntary engagement of celebrity communities. This study views celebrities as social actors and explores the ways in which celebrities' public referral...