brain sciences Article What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques Marco Mancini 1,2,* , Patrizia Cherubino 2,3, Ana Martinez 2,3, Alessia Vozzi 2,4 , Stefano Menicocci 2, Silvia Ferrara 2, Andrea ...