Sure, you can look at proxy metrics like clicks and conversions, but these are ineffective in understanding the impact a campaign can have on changes in attitude toward your brand.Luckily, Google offers the YouTube Brand Lift Study (BLS), a free tool that helps you do just that. Running a...
First, here’s how Google’s describes the value of a brand lift study: “Brand Lift measurements help you to determine how your (video)ads impact people’s perception of your product, brand, service, store or anything you are advertising. With a focus on metrics such as ad recall, brand...
If you intend to spend a significant amount of money – as in a six-figure amount each month – you might also want to consider running a Brand Lift study. This is a unique survey that Google can run to evaluate how well your campaign drives key outcomes like brand awareness, ad recall...
You can do an at-home brand lift study by going to Google and looking at your search increase and direct traffic increase. You can look at Google Trends as well. If you want to spend the money, Google can do a brand lift study with you. 你可以通过谷歌来查看你的搜索量增长和直接流量增...
Of course, if a Youtube brand lift study is outside of your budget, there are other ways to measure its impact, too. You can look at foundational metrics like view rate and click-through rate to determine which of your ads are working well. ...
The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift. The audience insights can reveal the viewing habits of your audience across different platforms. That way, you can adjust your campaigns and promotion strategies to better resonate with...
Partner with Later Influence to find YouTube influencers, manage campaigns, and get real ROI from your influencer marketing campaigns. Book a demo today!
['brand'], 'timestamp': self.convert_milliseconds(info['createTime']), 'thumbnail': info['coverUrl'], 'duration': self.convert_milliseconds(info.get('duration', 0)), 'formats': formats, } self.to_screen( 'Downloading playlist %s - add --no-playlist to just download th...
Before getting into general YouTube stats, let’s get personal. If you currently manage a presence on the platform, you can check your channel statistics usingYouTube analytics. (Also, if you don’t have a brand account on YouTube, now’s a great time tocreate a channel.) ...
The post by Watson sparked a series of news reports and boycotts of YouTube ads from major firms. The incident raised fears of a fresh "brand safety" crisis for YouTube, which lost advertisers last year following revelations that messages appeared on channels promoting conspiracy theories, white...