I think the real approach is for the broadcast networks to “Game” Youtube. There is nothing that says that they cant use Youtube to audition their pilots. By putting pilots on Youtube and Hulu as well, its a chance to see what the level of interest is for the pilots. This “crowds...
tracking firm Convergence Research. Ad dollars follow the eyeballs. Spending on TV advertising dropped 12.5% last year, while video ads surged 30.1%. Indeed, the analysts at eMarketer are predicting that the amount spent on video advertising will surpass that of TV for the first time by 2023...
When I release in sound, and I'm selling, you know, DVDs, blu rays, or whatever, I can continually point people to that movie, five years from now, as I get bigger, I can still point I can still mention it because I have the eyeballs. I don't have to go through anybody else...
The quality of boxing was low, the undercard laughable, but the fight sold nearly a million pay-per-view buys on YouTube at $10 a pop. All those eyeballs -- young, fee-paying eyeballs! -- were too much to ignore. Eddie Hearn, the smooth-talking Englishman who promotes bona fide ...
Apparently, Korean pop star Psy's "Gangnam Style" is the horrendously catchy music video that just keeps on giving. It also just keeps on racking up video views on YouTube, thanks to its combination of an earworm tune, bizarre dance moves, horses, drop-crotch pants and disco balls. Earlie...
You also have to have some sort of compensation scheme in place because at some point legislators are going to wake up and say WTF all this content is employing 1,000,000s of our votes and paying $100,000,000s in taxes, and some sleezeballs are undermining the industry whilst skimming...