and you surf on over to its "Resources" section (you know, where a business might organize all its offers and their respective landing pages). Now let’s also say that “Resources” page only features 5 — or even 10, according to the research cited above — offers because, well, ...
1. Optimize landing pages Landing pages play a critical role in defining your business’ conversion rate. They aren’t just ordinary pages of your website, rather your brand’s face. They’re where your visitors land and craft their very first impression of your brand. Before moving ahead ...
Try to figure out how people describe the problem they’re having, as using the right words will make your landing page more resonant. (This is where things likesmall business SEOcome into play.) You may also want to touch upon emotions like fear in the language you use. Identifying worst...
If you want to optimize YouTube for SEO, content planning isn’t just about what videos you’re making and when to post them. It’s a process to figure out what resources you need to improve traffic, conversion, and engagement with your video content. For example, you may have a great...
Choice invariably leads to more choice, decisions to indecision.Overthinkingleads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is thelastthing you want. ...
Bring your inspiration to life with a Wix website → Your website design will largely depend on what type of website you want to make and your goals for it. In this post, we’ll discuss 27 of the most common types of websites, providing examples and templates for each. When you’...
Your landing page’s CTA button must be attractive and easy to see. It should clearly tell the reader what you want them to do. Use strong and decisive wording to gain your attention. A simple “Download Now” or “Purchase Now” can be effective, but as I mentioned before, being speci...
But what does a high-converting landing page look like? And, more importantly, how can you create one for your company? Google it, and you’ll drown in conflicting advice – keep it simple, pack in all the key information, and optimize landing page speed, but also add strong visuals. ...
Feature social proof: Often, shoppers want to see positive reviews andcustomer testimonialsbefore buying your products. Include aCall to Action (CTA): To encourage visitors to become customers, you can include CTA buttons in multiple places on the product landing page. ...
The elements of design play a major role in any landing page. For starters, you don’t want to give the impression that your site is straight out of 1999. A scrollable, responsive design with eye-catching visuals helps set the tone for your offerandshows off your creative side, to...