“I like to use the example of the rinsate, as I mentioned in tip 2, for process control to look from dirty to clean. Being able to quantify that pre-intervention there is a high number of bacteria, and then post-intervention there is still a positive but in a very low amount knowin...
ongoing derivative of ROI. While it can be tricky to quantify, campaign activity can have a noticeable impact on your user experience — and getting this right will ultimately have a positive effect on your bottom line.